Pricing Strategy Advisor (PSA)

What Is the PSA Certification, and Who Is It For?

The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.

Maryland REALTORS® will be offering the PSA designation in Winter 2026.

LEARN MORE ABOUT PSA

Accurate pricing is a skill that any REALTOR® needs to be an expert on. Earning your PSA (Pricing Strategy Advisor Certificate) will unlock a world of resources and knowledge for you to be the most effective and most accurate agent you can be for your clients.

This certification is earned through a full day of classes with an NAR® certified instructor, armed with the knowledge and experience to help you understand Comparative Market Analysis, ethical considerations, and flexibility when it comes to pricing.

If you want to sharpen your skills to help advise your clients on the best listing and offer prices, join Maryland REALTORS® this winter for the Pricing Strategy Advisor Certification!

Benefits of Becoming a PSA

Knowledge:

  • The purpose and benefits of CMAs, and how to guide clients through them
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to work with appraisers
  • How to hone your pricing skills and practices

Benefits:

  • Use of PSA logo and name
  • Downloadable PSA Certificate
  • Customizable Press Release
  • PSA Customizable Marketing Materials
  • Monthly e-newsletter
  • Facebook private networking group