When Does a REALTOR® Use the Equal Opportunity Logo?
The Fair Housing Act itself does not require the use of Equal Opportunity logo or slogan, “Equal Housing Opportunity”, in any ad. However, using the logo regularly is good evidence of the company’s commitment to fair housing compliance. The equal housing opportunity logo is a picture of a small house with the words “equal housing opportunity” directly beneath it. Note that the small house picture cannot be used without the words “equal housing opportunity” beneath it, but the words can be used without the small house picture.
According to HUD guidelines, all advertising of residential real estate for sale or rent should contain an equal housing opportunity logotype, statement, or slogan as a means of educating the home-seeking public that the property is available to all persons, regardless of race, color, religion, sex, handicap, familial status, or national origin. The choice of logotype, statement, or slogan will depend on the type of media used and, in space advertising, on the size of the advertisement.
Get the Equal Opportunity Logo: http://www.hud.gov/library/bookshelf11/hudgraphics/fheologo.cfm
Equal Housing Opportunity Statement:
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin.
Guidelines for Using the Equal Opportunity Logo (in all ads of four column inches or larger): http://www.fairhousing.com/index.cfm?method=page.display&pagename=regs_fhr_109apx
FAIR HOUSING REGULATIONS DO REQUIRE THE DISPLAY OF THE HUD FAIR HOUSING POSTER AT THE BROKERAGE OFFICE AND AT DWELLINGS UNDER CONSTRUCTION.
Get the HUD Fair Housing Poster - Form HUD-928.1 (2/2003): http://www.hud.gov/offices/fheo/promotingfh/928-1.pdf